M&A questions founders ask us most
Q: What is M&A advisory?
M&A advisory is professional support for businesses going through a merger, acquisition, sale, or strategic investment. A good adviser manages the entire process — preparation, marketing, negotiation, due diligence, and completion — protecting both the deal value and the founder's interests at every stage.
Q: How do I know if my business is ready to sell?
Most businesses become genuinely sale-ready 18 to 24 months before they go to market. Strong recurring revenue, a capable management team, clean financials, and reduced founder dependence are the four indicators that matter most. Take our Exit Readiness Quiz for a personalised score in five minutes.
Q: How long does it take to sell a business?
A typical sale takes 6 to 12 months from going to market to completion, depending on size, sector, and deal complexity. Founders who prepare for 18 to 36 months before going to market consistently achieve materially higher valuations than those who sell reactively.
Q: What does a B Corp M&A advisor do differently?
A Certified B Corporation is independently audited on its social, environmental, and governance performance. For an M&A adviser, that means transparent fees, honest conversations, no hidden agendas, and explicit attention to the legacy and culture of the businesses we sell — not just the headline number.
Q: How is my business valued for sale?
Most founder-led businesses are valued on a multiple of Annual Recurring Revenue (ARR) or EBITDA — your earnings before interest, tax, depreciation, and amortisation — adjusted for owner add-backs. Multiples vary by sector, growth profile, customer concentration, and scarcity factors.
Q: What is the CapEQ Three-Year Roadmap?
Our Three-Year Roadmap is a structured exit plan for founders who want time to maximise value before going to market. We work with you over 12 to 36 months to strengthen the business across the things buyers care about most, then run a competitive process when the timing is right for you.
Q: Do I need an M&A advisor to sell my business?
Independent research suggests businesses sold without an adviser are around 60% less likely to complete, and adviser-led sales typically achieve 6% to 25% higher valuations. The cost of good advice is usually returned many times over in the deal terms it secures.
Q: What are CapEQ's fees?
Most engagements blend a modest retainer with a success fee tied to the final deal value. We discuss fees openly in our first conversation, before any commitment is made. There are no hidden costs and no surprise invoices.
Q: What size businesses does CapEQ work with?
Our sweet spot is independent businesses generating £5m to £100m in revenue, typically with 30 to 500 employees. We work across software, healthcare, manufacturing, financial services, and other professional and B2B services.
Q: Where is CapEQ based?
CapEQ is headquartered in London, with senior team members covering the UK, Baltics, and Nordics. Most engagements involve face-to-face time with the founder regardless of location.