Ethical M&A consultants

We’re experts in helping our customers to sell, acquire, and grow businesses. We do everything with compassion, integrity, and accuracy.

Ethical M&A Consultants

Who we are

Proudly different from typical merger and acquisition consultants, our services are founded in empathy, integrity, and emotional intelligence. That means we are always by your side and on your side - not just chasing any deal. As you’d expect, we’ll deliver results by advising you on long term growth, maximising sale prices, and helping you find acquisition targets, but we’ll do it with heart.

Our guiding philosophy is underpinned by hard work and experience gained from:

  • Hiring a multi-disciplinary team from commercially diverse backgrounds
  • Advising on 200+ transactions
  • Owning, growing, and selling our own businesses
  • Becoming part of the B Corp movement
case-study-card

How it all started

Tired of widespread practices of poor client and employee treatment, including a lack ethics and integrity, we set out to become M&A consultants with a difference. We’ve maintained a clear goal of improving standards in the industry and adhering to the highest ethical standards.

2020

CapEQ’s journey begins with James and Mark at the helm. We apply for B Corp status to underpin our vision, welcome Douglas as a partner, and launch our sell-side M&A service.

2021

We’re awarded B Corp status, solidifying our commitment to ethical practice. We launch our buy-side M&A service and Frank Investments appointed to assist compliance with Financial Conduct Authority regulations.

 

2022

We launch our transaction advisory service to offer our expertise in a flexible, targeted, short-term way.

2023

We partner with Heropreneurs, a charity dedicated to helping ex-military entrepreneurs, to mentor veterans and support their business goals.

2024

We launch our debt advisory service for scale-ups requiring development capital, and boost our team with two new roles in financial analysis and sales admin. 

MARK SAPSFORD - bio
Mark Sapsford

Co-founder & Partner

JAMES PUGH bio
James Pugh

Co-founder & Partner

DOUG EDMUNDS bio
Douglas Edmunds

Partner

SIMON PREEDY - bio
Simon Preedy

Senior Executive

LEE ROBBINS - bio
Lee Robbins

Director

VERA LITTOVA - bio
Vera Littova

Corporate Finance Manager

JAMES PUGH bio
James Pugh

Co-founder & Partner

KAT HODDER bio
Kathryn Hodder

Associate

LINDA WALBY - bio
Linda Walby

Content Editor

STEVE MURPHY - bio
Steve Murphy

Marketing Manager

DEBORAH RICHARDS bio
Deborah Richards

Non-Exec Director

MICHELLE CHANDLER-HAYNES - bio
Michelle Chandler-Haynes

Head of Project Management

Meet our experts

The M&A consultants driving CapEQ’s success.

Our international
partners

To increase our reach and serve more customers, we’ve built a network of trusted experts, who we’ve known for at least a decade, worldwide.

Join our team

Join our team

If you’re passionate about operating with integrity, enjoy building relationships with clients, and have experience in the M&A industry, we’d like to hear from you.

Building a better business

We're dedicated to setting a new standard of M&A service levels and pride ourselves on operating differently.

B Corp
Living wage employer
B corp
Ecologi
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Speak to our expert, James

Whether you’re ready to work with us or simply need some advice, we’re here to help.

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