Cision, a global comprehensive communications platform, has acquired Factmata Limited, an advanced AI social and news media analytics product used to track online narratives to help monitor brand reputation.
London-based Factmata’s award-winning technology delivers accurate and unbiased insights helping brands, agencies, and organizations better understand the online world and which conversations are gaining traction.
Factmata applies AI to surface narratives driving online conversations, to detect risky and harmful narratives earlier than a human can, and to identify impactful influencers driving the conversations and understand their stance.
Headquartered in Chicago, Cision’s roots go back to 1867 selling directories in Illinois. Cision has a long M&A history, and today’s group was born out of a friendly American-Swedish merger. Since then, it has been very acquisitive, adding PR tech brands including PRNewswire, Gorkana and Brandwatch.
Cision was taken off the stock market in 2020 and sold to Platinum Equity in a $2.7bn transaction. Since then, Cision has made 2-3 acquisitions a year
After $4m of backing, Factmata was well-known in its niche, and started to receive several approaches from potential acquirers.
Antony was referred to CapEQ’s Douglas Edmunds by a mutual acquaintance, and the pair got to work on a tight timeline to organise the business for sale.
Nine months after signing up, Factmata sold to Cision and was integrated into the PR tech group’s AI division, Cision One. Better still, all seven AI developers were redeployed within Cision platforms. A bleak moment had turned into an amazing career opportunity for the developers.
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