Values necessary to deliver ROI

Name: James Perry
Company: COOK
Business Activity: Food manufacturer
James Perry

“What values do if they are authentic is engage – people tune in and in a more profound way.

“They don’t see themselves as a hired gun. In this paradigm, work is an integrated part of their life. If a company finds itself in a hole, that translates to everyone wanting to pull in the right direction.”

Read the full conversation with James – The Values Driven Company

Further Interviews – Values crucial to reflect personality