The Finishing Touch acquired by First Artist

First Artist acquires The Finishing Touch to expand into event management

In a strategic move to enhance its event management portfolio, First Artist Corporation, a leading sports management group, has acquired renowned event management agency, The Finishing Touch. This acquisition was led by M&A specialist Mark Sapsford and marks an exciting new chapter for both companies.

A legacy of event expertise

The Finishing Touch, founded by Mel Atkins in 1989, emerged during the early days of the UK events industry. Over the years, the agency became well known for delivering end-to-end event management services, organizing everything from corporate Christmas parties to large-scale conferences. The agency built a reputation for excellence and innovation, serving a wide range of clients across industries.

First Artist’s sports legacy

Founded in London in 1986, First Artist Corporation has long been a dominant player in the world of sports management. The company represented the England national football team for a decade and played a pivotal role in creating the “Team England” commercial structure, which continues to thrive today. First Artist was also instrumental in the formation and launch of the Premier League in 1992 and provides brand consultancy for high-profile names in global football, operating out of offices in London, New York, and Milan.

The acquisition and rebrand journey

First Artist’s acquisition of The Finishing Touch in 2007 paved the way for future developments. In 2012, The Finishing Touch was rebranded as Ex Events, continuing to deliver high-quality event management services under a new name. By 2015, Ex Events became part of the Burnbrae Group, further solidifying its place in the events industry.

Client feedback

“Selling my business, was without question, the hardest emotional experience I have ever gone through.

"I knew it was the right thing to do but the rollercoaster of emotions was so hard to deal with.

"Fortunately for me I had Mark at my side throughout the whole process. From our first meeting through to signing the contracts he was calm, knowledgeable and a pleasure to be with.

"Quite how he managed me at times I have no idea and I know for a fact that I could never had done this without him.

"He was outstanding in every meeting and when we got down to the business end, his negotiating skills were incredible. The fact that we ended up with twice what was originally offered along with very favourable earnout terms says it all.”

Mel Atkins, Managing Director

The Finishing Touch

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