Video agency Spark acquired by Mcmurry
McMurry acquires New York-based Spark Productions, expanding its video marketing capabilities to meet growing client demand for high-quality branded content.
McMurry's Spark Acquisition: Video Focus
In a move that underscored the escalating demand for high-quality branded video content, Arizona-based content marketing agency McMurry acquired New York's Spark Productions.
This strategic acquisition, advised by Mark Sapsford, significantly bolstered McMurry's video marketing capabilities, positioning the agency to meet the burgeoning needs of its client base.
Acquisition Drive: McMurry's Plan
Spark Productions, a renowned branded video agency established in 1996 in the heart of Manhattan, had built a formidable reputation, boasting a team of 50 professionals and servicing prestigious clients such as CBS and The Ritz-Carlton.
As demand for video content surged, McMurry, headquartered in Phoenix, recognised the imperative to expand its video production expertise. In 2009, the agency embarked on a quest to acquire a video specialist with a proven track record and a stellar client roster.
Fueling Exponential Growth: The Rationale Behind the Business Sale
McMurry's CEO, Chris McMurry, commented: "Spark fits nicely with everything we do at McMurry, and most are well aware that the demand for video is growing exponentially," he stated. "Before completing the deal with Spark, we were already under contract with our current customer base to produce 200 videos over the next few years, so the broader market trend is one we have been experiencing as well. It made sense for us to begin handling a majority of that video work directly ourselves, and Spark makes that abundantly possible."
Post-Acquisition Expansion: Marketing M&A Success
Following the acquisition, Spark Productions operated as a standalone division of McMurry, seamlessly integrating its expertise into the parent company's operations. The acquisition proved to be a pivotal step in McMurry's growth trajectory. Subsequently, New York private equity investor Wicks Group acquired McMurry, merging it with Washington DC-based TMG Custom Media to create the #1 US independent content marketing agency in 2013. Further solidifying its position in the rapidly evolving content marketing landscape, Wicks acquired Chicago-based experience design agency Manifest Digital in 2015, adding another layer of expertise to the McMurry-TMG powerhouse.
Navigating the Business Sale
Mark Sapsford played a crucial role in facilitating the acquisition, advising the shareholders of Spark Productions on the sale to McMurry. His expertise in navigating complex M&A transactions proved invaluable in bringing the two parties together.
Marketing & Events M&A Trends
The acquisition of Spark Productions by McMurry reflects the broader trend of consolidation in the marketing and events industry. As businesses seek to expand their capabilities and meet the evolving demands of their clients, M&A activity continues to play a significant role. Recently, events management agency Finishing Touch was acquired by First Artist Corporation, further illustrating this trend.
Video in 2009's Marketing Scene
The acquisition of Spark Productions underscores the critical role of video in contemporary marketing strategies. As consumer preferences shift towards visual content, businesses are increasingly relying on video to engage their audiences and build brand awareness. McMurry's strategic move to acquire a video specialist demonstrates its commitment to staying ahead of the curve and providing its clients with cutting-edge marketing solutions.
Continued Growth and Innovation
The successful integration of Spark Productions into McMurry's operations has paved the way for continued growth and innovation. By combining their respective strengths and expertise, the two companies are well-positioned to capitalise on the burgeoning demand for high-quality video content and deliver exceptional value to their clients. The acquisition stands as a testament to the power of strategic M&A in driving business growth and shaping the future of the marketing industry.
Mark Sapsford advised the shareholders of Spark Productions on the business sale.
More marketing & events M&A deal news like this: Sport marketing group First Artist acquires corporate events agency Yell Communications
We'd love to hear your story
Let's chat about your future plans. We can help you get clear on where your business journey is going.
