In a move to strengthen its presence in sports marketing, First Artist PLC has acquired Yell Communications, a renowned agency specialising in corporate events within the sports industry.
The transaction was expertly advised by Mark Sapsford, ensuring a smooth and beneficial transition for all parties involved.
Yell Communications, a leading sports marketing and event management agency, has been acquired by First Artist PLC. The transaction was advised by Mark Sapsford, facilitating a smooth transition for both parties.
Founded in 1996 by Andrew Yell, a former Shell Fuels regional account manager, Yell Communications has built a strong reputation for supporting financial services firms in executing corporate events within the sports industry. Over the years, the agency has delivered high-profile, successful events, making it a key player in the sector.
First Artist PLC, a London-based corporate events agency, is well known for pioneering large-scale Christmas parties for corporate clients. The acquisition of Yell Communications aligns with its strategy to expand its expertise in sports marketing and strengthen its event management capabilities.
The shareholders of Yell Communications were advised by Mark Sapsford, ensuring a well-structured and beneficial deal. His expertise in mergers and acquisitions played a pivotal role in facilitating the sale.
Following the sale of Yell Communications, Andrew Yell went on to establish one of the UK’s first car sales comparison sites, MyCarQuotes, which operated from 2007 to 2011. He has since continued his entrepreneurial journey, holding various senior roles across multiple industries, demonstrating his ongoing commitment to innovation and business growth.
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