Cultuzz Digital Media GmbH has acquired 100% of Recommended Hotels Ltd., expanding its UK presence.
This strategic move combines Cultuzz’s technology expertise with Recommended Hotels' content management, enhancing service offerings and boosting operational efficiency in hospitality.
Cultuzz Digital Media GmbH, a leading Berlin-based provider of software, technology, and content solutions for the travel and hospitality industry, has acquired 100% of Recommended Hotels, a UK-based company headquartered in Chesterfield.
This acquisition, led by Dr. Reinhard Vogel, Founder and CEO of Cultuzz, strengthens Cultuzz’s presence in the UK market, enabling both companies to combine their expertise in technology and content management.
Founded in 2000, Cultuzz has become a key player in the hospitality industry, known for its innovative software solutions that simplify and optimize online distribution. The company’s flagship product, CultSwitch Channel Manager, allows hotels to synchronize room availability, rates, and bookings across multiple online travel agencies (OTAs) in real-time. By reducing errors and cutting costs, the system maximizes revenue for hoteliers.
Cultuzz has a global presence with offices in Germany, Switzerland, India, the UK, and the US. Its diverse team continues to uphold the company’s mission to provide professional tools and services that meet the evolving needs of the tourism and hospitality sectors.
The acquisition of Recommended Hotels allows Cultuzz to expand its footprint in the UK, offering a unique synergy between technology and content management expertise. While Cultuzz excels in software development, Recommended Hotels brings a wealth of experience in managing hospitality content. The combination of these strengths will enhance their service offerings and provide a more comprehensive solution to clients.
Cultuzz will manage Recommended Hotels as an independent subsidiary, ensuring that the brand retains its identity while benefiting from the advanced technological capabilities of Cultuzz.
At the core of Cultuzz’s success is a focus on helping customers navigate the complexities of online distribution in the travel industry. With a commitment to innovation and professionalism, Cultuzz continues to develop solutions that meet the business needs of hotels and accommodation providers around the world.
The CultSwitch Channel Manager is designed to streamline online distribution by managing room availability, rates, and bookings across OTAs from a single platform. This powerful tool ensures rate parity, reduces overbooking, and enhances operational efficiency for hotels of all sizes. The system integrates seamlessly with Property Management Systems (PMS) and other existing technologies, delivering immediate benefits to users.
Douglas Edmunds advised the shareholders of Recommended Hotels
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