Kantar Public, the international public policy evidence and advisory business owned by Trilantic Europe, has today announced the acquisition of PPMI, a leading European policy research and consultancy company, based in Vilnius, Lithuania.
The merger between Kantar Public and PPMI marks a significant step in strengthening their combined offerings across public policy advisory, data analytics, and communications.
The agreement, finalised on July 6, 2023, allows both organisations to immediately collaborate in supporting governments, multinational corporations, businesses, and civil society in tackling complex public policy challenges worldwide.
Dr. Michelle Harrison, Global CEO of Kantar Public commented: “I am thrilled that Haroldas Brožaitis and his excellent team at PPMI are joining us at Kantar Public. From our first meetings, the synergies in our purpose, strategy, ambition, and culture were remarkable. Our shared investment in technology and data analytics will elevate our capabilities, allowing us to provide deeper insights and advisory services to our clients.”
Haroldas Brožaitis, Managing Director of PPMI, added: “PPMI has been a leading evidence-based insights and public policy consultancy since our inception in 2001. By joining forces with Kantar Public, we embark on an exciting new chapter that enables us to scale our research, broaden our reach, and create something truly special. The societal, economic, and environmental challenges facing the public sector are immense, and we are fully committed to providing strong evidence-based insights for sustainable decision-making.”
Antony Bellau, Managing Director at Trilantic Europe and a member of Kantar Public’s Global Management Board, emphasised the significance of this business transition:
“We at Trilantic Europe are delighted to announce the acquisition of PPMI by Kantar Public. PPMI’s rapid growth and expertise in public policy, technology-driven data, and analytics make it a perfect fit for Kantar Public’s global vision. This transition strengthens both organisations and sets the stage for continued success.”
While the financial details remain undisclosed, the integration of PPMI into Kantar Public marks a strategic business transition, reinforcing their commitment to providing top-tier research and advisory services for the public realm.
Kantar Public is a world-leading research and advisory firm specialising in public policy services. Supported by Trilantic Europe since its carve-out from Kantar in 2022, the firm is set to rebrand later in 2023, further solidifying its position in the sector.
PPMI, based in Vilnius, Lithuania, is a leading European research center with over 100 in-house researchers specialising in evidence-based insights for public sector leaders. Their work spans diverse methodologies, including large-scale international surveys and data-driven analytics, ensuring high-quality policy implementation and stakeholder engagement.
CapEQ Baltics Partner Audrius Sankalas advised the PPMI shareholders on the merger with Kantar Publlic. Price and terms are undisclosed.
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