InfiniteData acquired by Beta Systems

CapEQ advised the shareholders of InfiniteData — the Polish software developer behind AutomateNOW! — on the cross-border sale of the business to Berlin-listed Beta Systems Software AG, creating a new global challenger in the workload automation and orchestration market.

InfiniteData and Beta Systems cross-border M&A transaction completed by CapEQ

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Deal at a glance

Target	InfiniteData
Acquirer	Beta Systems Software AG
Sector	Enterprise software — workload automation & orchestration (WLA)
Deal type	Cross-border share sale
Deal value	Undisclosed
Completion date	2023
Target HQ	Warsaw, Poland
Acquirer HQ	Berlin, Germany
Target product	AutomateNOW! (now ANOW!® Suite)
Customer base	Regulated, data-intensive enterprises across Europe and North America
Post-acquisition status	Rebranded as ANOW!® Suite under Beta Systems; #1 Value Leader, 2025 EMA Radar
Sell-side M&A advisor	CapEQ — Mark Sapsford, Partner

Overview of InfiniteData

Founded in Warsaw, InfiniteData built AutomateNOW!, a modern workload automation and orchestration (WLA) platform engineered for cloud-first, data-intensive enterprises.

Under founder and chief executive Miroslaw Andziak, the business grew from a specialist Central-European software developer into the highest-rated platform in its category, recognised by Enterprise Management Associates as a global technology leader in the 2023 EMA Radar Report for Workload Automation. AutomateNOW! served enterprise customers in regulated, data-heavy sectors across Europe and North America, with a product roadmap focused on observability, jobs-as-code orchestration, and SaaS-native delivery.

Strategic acquisition by Beta Systems

Beta Systems Software AG is a publicly listed German enterprise software business, headquartered in Berlin, with more than 40 years of experience in data centre intelligence, identity governance and workload automation.

The acquisition of InfiniteData gave Beta Systems immediate ownership of a top-rated, cloud-native WLA product to sit alongside its incumbent automation portfolio — accelerating its strategy to converge automation, observability and AI in a single platform and to compete directly with larger US incumbents in the global workload automation and orchestration category.

How the deal came together

The market backdrop

The workload automation and orchestration market is consolidating around platforms that can unify scheduling, orchestration, observability and AI inside a single cloud-native architecture.

Demand is being driven by hybrid cloud adoption, regulatory pressure in financial services and a wave of customers seeking modern alternatives to long-established US incumbents.

That dynamic created a window in which a top-rated, independently owned platform with European engineering depth was a strategically scarce asset — and an attractive target for acquirers seeking scale and product differentiation in one move.

Finding the right acquirer

CapEQ ran a targeted, cross-border buyer process focused on acquirers for whom AutomateNOW! would be transformational rather than incremental.

The shortlist was built around strategic acquirers with existing enterprise distribution, complementary product portfolios and the balance-sheet capacity to invest in global scale-up post-completion.

Beta Systems emerged as the clearest strategic fit: a listed European software business with global customer reach, deep data-centre heritage and an explicit board-level commitment to making enterprise automation a strategic priority.

Running a process that protected value

The process was designed to generate genuine competitive tension while protecting the technical and commercial confidentiality of a sensitive software asset.

CapEQ structured the engagement to keep InfiniteData’s engineering roadmap, customer base and intellectual property tightly controlled through diligence, and to anchor the valuation narrative around AutomateNOW!’s product strength, EMA ranking and addressable market — rather than headline revenue alone.

That approach gave the shareholders a defensible valuation position through to heads of terms and into completion.

Completing on the right terms

The transaction completed as a cross-border share sale to Beta Systems Software AG.

Beta Systems retained the InfiniteData engineering team, took the AutomateNOW! product forward as the centrepiece of its automation strategy, and committed publicly to a board-level go-to-market plan, portfolio alignment and post-merger integration roadmap.

AutomateNOW! has since been rebranded as the ANOW!® Suite and has secured the #1 Value Leader position in the 2025 EMA Radar Report for Workload Automation and Orchestration — its fourth consecutive top placement since 2019, and a direct validation of the strategic rationale that underpinned the deal.

Enhancing the Beta Systems product ecosystem

AutomateNOW! gave Beta Systems an immediately differentiated, cloud-native WLA platform to position against larger US incumbents such as Control-M, AutoSys, Dollar Universe, Redwood and Apache Airflow.

Embedded into the Beta Systems portfolio — and rebranded as the ANOW!® Suite — the product has continued to attract analyst recognition for product strength, deployment cost efficiency and observability-enabled automation, extending Beta Systems’ reach into regulated, data-intensive enterprises worldwide.

AutomateNOW! workload automation platform — now the ANOW! Suite under Beta Systems

CapEQ Partner Mark Sapsford, lead advisor on the InfiniteData sale to Beta Systems

M&A advisory support

CapEQ originated, negotiated and closed the transaction on behalf of the InfiniteData shareholders, working across UK, Polish and German jurisdictions to bring the parties together and structure the sale.

Mark Sapsford, Partner at CapEQ, said: “This is an exciting business combination which we expect to take the workload automation market by storm. We’re thrilled to have assisted in originating, negotiating and closing a landmark cross-border transaction in this space.”

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About InfiniteData

InfiniteData was a Warsaw-headquartered enterprise software business and the developer of AutomateNOW!, a modern workload automation and orchestration platform built for hybrid, cloud-first enterprises. Under founder and chief executive Miroslaw Andziak, the company became the highest-rated WLA platform in the EMA Radar and built a customer base of regulated, data-intensive enterprises across Europe and North America. Following acquisition, the platform was rebranded as the ANOW!® Suite under Beta Systems.

About Beta Systems

Beta Systems Software AG is a publicly listed Berlin-headquartered enterprise software business with more than 40 years of heritage in data centre intelligence, identity governance and workload automation. The group serves regulated, data-intensive enterprises globally, with an explicit board-level strategy to converge automation, observability and AI into a single cloud-native platform. The ANOW!® Suite is now a centrepiece of that strategy.

Quotes from acquirer and vendor

“AutomateNOW! — the #1 rated WLA platform today — gets the rocket fuel needed for global expansion. Our team is devoted to bringing uncompromised automation to enterprise customers worldwide. Joining forces with Beta Systems makes us stronger and accelerates our ability to scale. We are much stronger together.”

Miroslaw Andziak

Infinite Data

Founder & CEO

“Our acquisition of AutomateNOW! is a major milestone in our mission to use automation to release human potential. The market is in urgent need of a global player offering customers, partners and employees sustainable, reliable, robust WLA solutions. This transaction is a gamechanger for existing and future customers.”

Rigas Paschaloudis

Beta Systems

COO

“Enterprise automation is a top priority for Beta Systems’ strategy and our mission to serve our clients with the scale, stability and support they deserve. Beta Systems’ 40 years of market experience at a global scale, combined with the #1 WLA platform AutomateNOW!, positions Beta Systems to claim the leading position in the global automation market.”

Mirko Minnich

Beta Systems

CTO

What acquirers value in cross-border enterprise software M&A

Acquirers in this category pay premiums for product strength, analyst-verified differentiation and a defensible position against larger US incumbents. They also value depth of recurring enterprise revenue, the calibre and retention of the engineering team, and credible go-to-market scale-up potential. In the InfiniteData process, the AutomateNOW! platform’s #1 EMA Radar ranking, its cloud-native architecture and its addressable market were the central pillars of the valuation narrative — not headline revenue alone.

Highly important — and increasingly so. Third-party analyst recognition gives an acquirer’s investment committee a defensible external reference point for product quality and competitive position. It also accelerates diligence because product strength has already been independently validated. For founders, analyst rankings are one of the few credentials that travel across jurisdictions and unlock cross-border buyer interest. In this transaction, AutomateNOW!’s EMA leadership was a direct strategic signal to the global acquirer universe.

Build is slow and analyst credibility takes years to earn. Acquisition of a top-rated independent platform compresses both — giving a listed acquirer immediate product differentiation, a validated customer base and credible standing in a category dominated by US incumbents. For Beta Systems, acquiring AutomateNOW! delivered a cloud-native WLA platform several product cycles ahead of where an in-house build could have landed, and immediately positioned the group to compete at global scale.

Three things, in our experience. First, a clean, defensible valuation narrative anchored in product strength, contracted recurring revenue and addressable market — not just trailing EBITDA. Second, tight management of IP, source code, customer data and engineering team confidentiality through every diligence stage. Third, structured competitive tension so a single buyer cannot reset terms unilaterally at heads of terms. A specialist sell-side M&A advisor with cross-border experience is the practical mechanism that holds all three in place.

Founder challenges in cross-border European software exits

Yes — and for European founders without an obvious in-country M&A specialist, a UK boutique with cross-border experience is often the best route. CapEQ originated, negotiated and closed the InfiniteData sale across UK, Polish and German jurisdictions, coordinating local legal and tax counsel in each market. The advisory team manages the process, valuation defence and buyer engagement; jurisdiction-specific specialists handle the legal and tax mechanics on the ground.

The buyer universe is built and approached in stages. A specialist sell-side M&A advisor profiles the strategic acquirer landscape, ranks fit against confidential criteria and approaches a short, qualified list under NDA — without revealing identity, IP or customer detail until each counterparty is contractually committed to confidentiality. Engineering, customer data and source code remain under the founder’s control through diligence, with phased data-room access keyed to genuine commercial intent at each stage.

An inbound approach is information, not an offer. The right response is to test the approach against a wider, structured process before engaging on price or terms. A single bidder rarely produces a defensible valuation. A specialist M&A advisor can quickly assess the credibility and intent of the approach, run a parallel confidential process with two to four other qualified acquirers, and use that competitive tension to anchor terms. We will also tell a founder honestly when timing is wrong and recommend holding — even where that costs us the mandate.

Continuity of team and roadmap is negotiated into the deal terms, not assumed. Retention pools, key-personnel contracts, product-roadmap commitments and integration governance can all be structured pre-completion — and are most credible when the acquirer’s strategy explicitly depends on the acquired team and product. As Europe’s first B Corp certified M&A advisor, CapEQ treats team and product continuity as primary deal objectives alongside headline price, and screens buyer fit on that basis from the earliest stage of the process.

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