Companions Homecare acquired by Enara Group 

Mark Sapsford advised the shareholders of Companions Homecare, the Eastbourne-based domiciliary care provider, on its sale to Enara Group — the August Equity-backed home care platform then executing one of the most active buy-and-build programmes in UK social care. 

Companions Homecare logo — Eastbourne domiciliary care provider acquired by Enara Group
Enara Group logo — August Equity-backed home care platform that acquired Companions Homecare

Deal overview

Mark Sapsford advised the shareholders of Companions Nursing & HomeCare on the sale of the business to Enara Group, a provider of privately funded and local authority-commissioned home care across London, the Home Counties, and the South East.

The transaction completed in February 2009. Financial terms were not disclosed. Enara was backed by August Equity, which had taken control of the group in November 2008 and committed £20m to fund a national acquisition programme.

Companions Homecare delivered domiciliary care from Eastbourne into the surrounding East Sussex coastal towns and villages — personal care, nursing support, and companionship visits for older people living in their own homes. It was a founder-owned, locally rooted business with an established referral base, long-serving care staff, and the regulatory registrations required to trade. Those are precisely the attributes an acquiring platform needs when entering a new geography, and they were the basis of the valuation narrative Mark ran the process on.

Deal at a glance

Target Companions Nursing & HomeCare (Companions Homecare)
Acquirer Enara Group, backed by August Equity
Completion date February 2009
Deal value Undisclosed
Deal structure Undisclosed
Sell-side M&A advisor Mark Sapsford Now CapEQ
Sell-side legal advisor Not on record
Buy-side legal advisor Not on record
Sector Health and social care — domiciliary care (UK SIC Q88.10)
Target HQ Eastbourne, East Sussex, United Kingdom
Revenue at completion Undisclosed
Customer base Privately funded and local authority-commissioned home care clients across East Sussex
Acquirer backing August Equity — £20m committed to Enara's buy-and-build programme
Post-acquisition status Integrated into the Enara Group care network; Enara sold to Mitie in 2012 and rebranded MiHomecare
Home carer supporting an older client at home in Eastbourne, East Sussex

A bolt-on acquisition inside an active buy-and-build

Enara acquired Companions Homecare alongside Freshfold Homecare as part of a sequence of bolt-on transactions executed in the months following the August Equity buyout. By late February 2009 the group had announced six acquisitions in under four months, and it went on to complete around 50 in total during the August Equity holding period between 2008 and 2012.

For Enara, the East Sussex coast represented a defined gap in coverage. Buying an established local provider with existing commissioning relationships was faster, cheaper, and lower-risk than opening a branch and competing for the same care packages from a standing start.

How the deal came together 

The market backdrop

UK domiciliary care in 2008 and 2009 was a fragmented market of several thousand small, owner-operated providers, most of them serving a single town or district. Local authority commissioning was consolidating around fewer, larger framework suppliers, and the providers best placed to win that work were the ones with scale, national infrastructure, and the balance sheet to absorb tightening fee rates.

That structural pressure created the acquirer. Private equity capital entered the sector to build regional and then national platforms out of local businesses, and August Equity's investment in Enara was one of the clearest expressions of that thesis. For a founder in a well-run local provider, it meant that for the first time there was a well-funded, motivated buyer universe actively looking for exactly what they had built — and a defined window in which those buyers were paying to enter specific geographies.

Finding the right acquirer

The strategic value of Companions Homecare was not its size. It was its position: an established, compliant, staffed operation in a coastal East Sussex market that a national consolidator could not efficiently reach any other way.

Mark's task was to identify the acquirers for whom that geographic argument was live, and to reach them at the point in their acquisition programme when East Sussex was on the list. Enara was the clearest fit — funded, acquisitive, already integrating multiple bolt-ons, and building a South East footprint.

Approaching a buyer while their capital is committed and their pipeline is open is a materially different negotiation from approaching them a year later.

Running a process that protected value

Small care businesses are vulnerable during a sale in ways that larger businesses are not. Care staff are mobile and in short supply; commissioners and private clients respond quickly to uncertainty; and a single regulatory finding mid-process can reset the terms. A leak costs value directly.

The process was therefore structured to hold confidentiality tightly while still creating enough buyer interest to prevent a first offer anchoring the negotiation. Mark handled buyer contact and diligence coordination, prepared the sales prospectus, introduced the legal team, and attended each buyer meeting personally — which kept the owner running the business rather than running the transaction. Continuity of care delivery through the process was itself part of the value being defended.

Completing on the right terms

The transaction completed in February 2009 on undisclosed terms, into an acquirer with capital committed, a working integration model, and a clear operational reason to keep the business delivering rather than strip it out.

Companions Homecare was absorbed into the Enara network and its care operation continued under the group's East Sussex provision. For the shareholders, the outcome was a planned exit executed to a timetable, with the business handed to an organisation that had both the resources and the commissioning relationships to expand what they had built.

Strengthening the Enara care network

Enara had been providing home care in the UK since 1996. The acquisition programme it ran between 2008 and 2012 turned a regional operator into the fourth-largest provider of home care services in the country.

In 2012, FTSE-listed outsourcing group Mitie acquired Enara from August Equity and management for £110m, using it as its entry platform into health and social care; Enara was expected to record revenues of £93m for the year to 31 March 2013 and was subsequently rebranded as MiHomecare.

In 2017, Mitie exited the social care sector, selling the division to Apposite Capital. Companions Homecare formed one component of the platform that carried that value through three successive ownership structures.

Home carer supporting an older client at home in Eastbourne, East Sussex

M&A advisory support

The shareholders of Companions Homecare were advised on the sale by Mark Sapsford, now Co-founder and Partner at CapEQ. Legal advisors to the parties are not on record.

"Companions was a good business in a market that was about to change shape around it. The consolidators were funded and moving, and the value in that moment was in being the business they needed to buy rather than the business they got round to. Getting the shareholders in front of the right acquirer at the right point in their programme was the whole job."

Mark Sapsford, Co-founder and Partner, CapEQ

Founder feedback

"Just a few lines to say thank you so much for all the hard work in handling and finalising the sale of my business, Companions Homecare. 

At the time I decided to sell and appoint you to handle the sale, I’d already been bombarded with approaches from several other business sales specialists who each seemed to promise the earth but who also seemed equally vague about the sales process, the reality of what was going to be involved and the work necessary to bring a business such as mine successfully to the market or what they would do to support me to earn their fee!

"When we met I was obviously impressed with the list of successful and well-known companies you had already represented but what impressed more was the clarity of your description on what was realistic, what was going to be required in terms of work from my side, and the detailed and personal input you would provide in terms of putting together the sales prospectus, seeking interest from the market, introducing me to the legal team and then attending each and every sales presentation to guide me through what was obviously going to be quite a stressful process.

"Looking back on the experience it would not have been as enjoyable - or as successful - f you hadn’t taken the personal guiding role that you did, I particularly appreciated the effort put into understanding my business, which I genuinely feel helped in putting together the final list of interested potential buyers and setting up the meetings, which led to the successful sale.

"I am now involved in putting together another venture, which we hope will be ready to sell on within the next 3-5 years,  so I will be in touch again! 

Bill Oakdon, owner

Companions Homecare

Frequently Asked Questions

What acquirers value in UK domiciliary care

Acquirers in UK home care underwrite three things before price: regulatory standing, workforce stability, and the quality of the income. A clean registration and inspection history removes the single largest execution risk in the sector. Low carer turnover and a full rota matter because the acquirer is buying delivery capacity, not just a client list — a business that cannot staff its packages cannot bill them. On income, buyers separate privately funded hours from local authority-commissioned hours and assess fee rates, package continuity, and concentration across commissioners. A provider with a defensible position in a specific geography and the registrations to trade there is worth more to a consolidator than a larger business spread thinly across territories the acquirer already covers.

Domiciliary care is valued on a multiple of maintainable EBITDA, adjusted for owner remuneration, agency staffing costs, and any non-recurring items. The multiple itself is driven less by size than by risk: regulatory rating, carer retention, the private-versus-commissioned revenue split, and how much of the operation depends on the founder. Private pay hours generally support a stronger multiple than local authority hours because fee rates are higher and less exposed to commissioning cycles. Strategic buyers building geographic coverage will pay above the financial value of a business when it unlocks a territory they cannot otherwise reach, which is why identifying the right acquirer matters as much as the financial preparation. A competitive UK mid-market sell-side process is the reliable way to establish the maximum defensible valuation rather than accepting an inbound offer at its anchor.

UK domiciliary care remains a fragmented market of several thousand mostly owner-operated providers, while commissioning has consolidated around fewer, larger framework suppliers. That gap is the investment case. A backed platform can buy local providers at single-digit multiples, combine them under shared back-office, compliance, and recruitment infrastructure, and exit the enlarged group at a materially higher multiple — while the added scale improves its position in commissioning rounds. Enara's programme under August Equity is a clear worked example: control acquired in November 2008, £20m committed to acquisitions, roughly 50 bolt-ons completed by 2012, and a sale to Mitie for £110m in that year. For founders, the practical implication is that these buyers are only active in a given geography for a defined window, and value accrues to sellers who reach them inside it.

In a share sale, employment contracts continue unchanged; in a business and asset sale, TUPE regulations transfer staff on their existing terms. Beyond the legal position, platform acquirers have a direct commercial interest in retaining carers and continuity of visits, because the delivery capacity is the asset they have paid for and commissioners assess continuity when reviewing packages. What varies between buyers is what happens over the following 12 to 24 months as branches are integrated, rotas are re-planned, and back-office functions are centralised. Founders who care about this outcome should treat integration intent as a selection criterion during the process rather than a matter to raise at heads of terms, and should test each buyer on how previous acquisitions were handled.

Founder challenges: selling a UK care business

Timing in care is set by three clocks running at different speeds. The regulatory clock is the shortest: a current, positive inspection outcome is a saleable position, and a pending or adverse one will pause a process. The consolidation clock is the one founders most often miss — backed acquirers enter a geography, buy, and then stop buying there, so the premium for a given territory exists for a period of perhaps 18 to 36 months. The personal clock is the founder's own capacity, which in care is closely tied to on-call burden and rota cover. Preparation typically takes 12 to 24 months: reducing founder dependency, stabilising the workforce, cleaning up management accounts, and confirming registrations. Founders who begin only once they are tired usually sell into the weakest of the three positions.

Regulatory standing shapes both the price and the deal structure. In a share sale the registration usually stays with the company, subject to notifying the regulator of changes in control and in the registered manager. In a business and asset sale the buyer must hold or obtain its own registration for the location, which adds time to completion and creates a real risk of a gap between signing and the ability to trade. Either route makes the registered manager one of the more commercially significant people in the transaction, and their retention is often negotiated directly. Buyers will examine inspection history, notifications, safeguarding records, and complaint handling in detail during due diligence. Resolving open regulatory issues before going to market is one of the few pre-sale actions in this sector with a direct, measurable effect on value.

The South East coast has favourable demographics for care demand and difficult economics for care delivery. An older-than-average population supports strong private pay volumes, while high housing costs, seasonal employment competition, and dispersed rural rounds make carer recruitment and travel time harder than in denser urban markets. Buyers price both sides of that. The other regional factor is buyer availability: the number of acquirers actively expanding into coastal East Sussex at any point is small, so a founder cannot assume a deep competitive field will appear on demand. Running a process that reaches the handful of genuinely relevant acquirers, at a point when their acquisition programmes are funded and open, is what creates competitive tension in a market of this size. Confidentiality matters more too — in a local market, word travels through commissioners and carers quickly.

Three tests separate advisors in this sector. First, buyer knowledge: can they name the acquirers currently building in your geography, and say where each is in its programme? Generic reach is not the same as knowing who is buying this quarter. Second, regulatory fluency: an advisor who understands registration transfer, registered manager retention, and how inspection history is diligenced will keep those issues from becoming price adjustments late in the process. Third, independence — an advisor with a standing relationship on the buy side is not negotiating only for you. Ask how many care transactions the individual leading your deal has personally completed, not the firm's aggregate. CapEQ is a Certified B Corporation, independently assessed against standards that include putting client outcomes ahead of deal income, and every engagement is led by a Partner who has owned and sold a business.

We'd love to hear your story

Let's chat about your future plans.

We can help you get clear on where you and your care business are going. 

Mark Sapsford of CapEQ, available for an informal conversation with care business founders