CapEQ swings into action for baby loss support group

Steve Murphy

Steve Murphy


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CapEQ swings into action for baby loss support group

CapEQ has backed a campaign to raise much-needed funds for a local support group for parents suffering the devastating trauma of baby loss.

The Thames Valley corporate finance boutique has donated £400 to Reading-based charity The Willows Support Group as part of a fund-raising campaign by former colleague Guy Pope.

Guy and his partner Shaniece’s lives were turned upside down in July 2020 when their son Noah was stillborn at 21 weeks with a rare condition where his kidneys did not develop properly. As the couple came to terms with the tragic turn of events, they were cared for by The Willow Room midwives at Royal Berkshire Hospital.

Guy recalls: “The midwives were honest, helpful and empathetic, showing an unbelievable level of care to Shaniece and me, both during and after Noah’s birth. This made a terrible experience just that little bit easier to bear.”

Willows Support Group was set up in 2008 to raise funds for the purpose-built hospital room, and to support families in the months and years as they try and recover from the loss of their babies.

Guy has organised a charity golf day near Basingstoke in June, and CapEQ is offering £100 prize money for anyone scoring a hole-in-one, as well as £300 direct to the Willows group.

CapEQ Co-founder Mark Sapsford said: “News of Guy and Shaniece’s trauma hit us all hard, and even though we are not taking part in the golf day, we wanted to support this tiny charity in its efforts to ease the pain for parents suffering baby loss.”

Guy responded: “Thank you to everyone at CapEQ for supporting the Willows. The response from my professional contacts has been phenomenal, and we are on course to raise several thousand pounds from the golf day.

The Noah Pope Trophy takes place at Weybrook Park Golf Club near Basingstoke on 30 June 2022.

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